Importance Performance Analysis (IPA) Grid

Importance Performance Analysis (IPA) Grid

I decided to add some important photos to that portfolio. This is the first one.

IPA papers

Importance Performance Analysis (IPA) first proposed by Martilla and James (1977) http://www.jstor.org/stable/1250495?seq=1 was to provide management the insights to identify the strengths and weaknesses of a company. After determining the importance and performance of some criterias: They are locating that criterias to IPA GRID which has possible overkill, keep up to good work, low priority and concantrate here parts.

 Qu, H., Li, L., & Chu, G. K. T. (2000). The comparative analysis of Hong Kong as an international conference destination in southeast Asia. Tourism Management, 21 (6), 643–648.

Medical tourism as a sub type of tourism may be studied with tourism management tools. I had to look that literature for that reason.

1. to evaluate the perceived limitations of holding large conferences in Hong Kong;

2. to identify the site selection criteria were perceived as important by conference end-users, organizers, and Directors of Sales/Marketing;

3. to find out the significant differences among conference end-users, organizers and Directors of Sales Marketing in their ratings of the importance of site selection criteria;

4. to explore the significant differences in satisfaction levels on site selection criteria between Hong Kong and Singapore. Read more of this post