Learning from web sites (Canada)

By detailed research in Canadian medical tourism web sites he reached the followings. Which country is stronger in which procedure? That is a question to be answered for policy making. (editor)

Destination countries and health care facilities, Types of advertised medical procedures, Core marketing messages of medical tourism companies, “Tourism” component of medical tourism (supports and services of companies)

Canadian medical tourism companies that have exited the marketplace: Content analysis of websites used to market transnational medical travel Leigh Turner  http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3223128/


Review of Medical Tourism web sites

There isn’t any facilitator web site in Turkey although there are more than 30 accredited hospitals. There is only governmental web sites which are so far from giving enough information to a “scared” patient. These are first year in Turkey for en emerging industry.

Everything may be better but firstly we must define our needs. 

First quote paragraph is important I think. If you can produce comparable outcome data and have a proof of your health quality, you can do this work better. (admin)

Evidence-based. There are questions about the extent to which sites are conduits for information on clinical quality, safety and other performance criteria that may support informed decision-making. For example, do sites include details of infection rates or clinical outcome measures? What is the breadth and depth of evidence available across institutions and clinicians? Further, how is such information presented in terms of treatment risk (positive or negative) and decision-making?

There has been a burgeoning of sites dedicated to providing information for Medical Tourists in recent years, and in the sections below we provide an overview of such sites, identifying their characteristics

  • Open portals provide an entry point to many Medical Tourist destinations (including a range of countries and treatments). They allow individuals the opportunity to search for treatments, explore providers and to compare costs amongst the plethora of providers. For example www.treatmentabroad.co.uk and www.placidway.com/
  • Regional portals provide a gateway to treatments and countries for a particular region, for example Asian countries. For example www.healthtourisminasia.com/
  • National portals are sites that focus on treatments within one country, sometimes supported by a Government Department and seen as part of a broader economic development agenda. They may also have the support and sponsorship of travel organizations and the national tourism industry. For example: www.treatmentin hungary.net and www.medicaltourismofcostarica.com
  • Government portals exist where the national government has taken responsibility to develop Medical Tourism and has sponsored an organization to take this forward (e.g. in Singapore under the auspices of a state-supported body ‘Singapore Medicine’ see www.singaporemedicine.com).
  • Treatment portals provide information around particular treatments (e.g. dentistry or IVF) and allow individuals to search different providers and compare costs between providers for different treatments including www.ivfinfo.net/ivf.html for IVF services, and www.healthtour.co.uk for dental treatment in Poland.
  • Provider portals focus on treatments offered by a small group of providers, perhaps within a single city such as Prague or Budapest. Provider portals may focus on a single provider or group (e.g. a surgery or hospital) and provide information and details about the facilities, treatments on offer, and the training and experience of staff. For example http://www.medth. com/ focused on Marbella, www.beautyinprague.com centring on Prague, whilst www.bumrungrad.com/ details a major Thai provider of services.

quoted from: Nip, Tuck and Click: Medical Tourism and the Emergence of Web-Based Health Information Neil Lunt,*,1 Mariann Hardey,2 and Russell Mannion1