Turkey as a Medical Tourism Destination: IVF case study

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Discussion about global number of medical tourists

How many medical tourist do we speak about globally? Is it really a huge number. Very good summary of “number of MTs”.

I quoted from Keith Pollard www.imtj.com From that LINK

 

McKinsey and the medical tourism numbers game…

According to a new report on medical tourism from McKinsey (login required):

  • “Between      60,000 and 85,000 people annually travel abroad for inpatient hospital      care, a number…..far lower than commonly assumed”. Read more of this post

News for HFZs of Turkey

Following news is from Hurriyet Daily. With many other advantages Health Free Zones may be a way of recruiting abroad educated Turkish health professionals. They can be one of ways to reserve brain drain. (MSY)

Turkey’s Health Ministry revealed the details of a new initiative to turn the country into a destination for health tourism in the region by instituting a network of “health free zones” throughout the country.

The plan aims to attract entirely foreign firms to invest in facilities in the zones by promising minimal red tape, the ministry’s head of the Medical Tourism Department told the Hürriyet Daily News in a recent written statement.

The health zones, which will be designated for “health tourism,” will create a new concept in the sector, according to the ministry. “Operator firms will be free from many taxes such as the Social Security Institution (SSI) premium, corporate income and value added taxes,” the official said. Read more of this post

Turkey Health Free Zones

From that LINK www.saglikturizmi.gov.tr/uploads/7155232-en_uluslararasi-sunum.pptx

Presentation of MoH Turkey Department of Health Tourism

 Aim of Health Free Zones

– To improve health tourism in Turkey,

– To increase foreign investment,

– To increase employment and attract brain drain,

– To train more international health personnel (such as   University and R&D) Read more of this post

Create a standart info source

from USAID Jordan Medical report http://pdf.usaid.gov/pdf_docs/PNADT053.pdf

STEP 5: CREATE A STANDARD SOURCE OF INFORMATION INCLUDING A PLACE FOR DATA COLLECTION

Create a source of information that can be tied to specific internet web searches and lead to a general source of information regarding Jordan and the medical specialties and affordable quality care. This information can then be shared with important travel and international insurers who are interested in “centers of excellence” for targeted populations.
Include information on medical malpractice, insurance policies available in different countries that could be used for international medical treatment, signed international treaties in the country as well as insurance available to cover complications of a medical procedure performed cross border. Read more of this post

MT Value Proposition

from USAID Jordan Medical report http://pdf.usaid.gov/pdf_docs/PNADT053.pdf

Messaging and marketing require Value Proposition and targeted distribution

The messaging and marketing for each tier and segment is variable, therefore it is important to adequately evaluate the potential in each segment, and list the required steps to penetrate each market space. Specifically, which marketing strategies will effectively navigate the most potential members into Jordan for treatment, and how a positive message be crafted to encourage positive feedback. Read more of this post

Effective Distribution Channels

To produce reliable data that can be used by academicians, researchers and consulting companies is crucial. If you have a comparable quality, patient flow, hospital and cost data for your country then you can be subject of studies. For Turkey we haven’t a good and current data base for medical tourism and articles-papers about medical tourism in Turkey is really not enough. First quote is for that issue. Forth bullet is for that too.

Than from USAID Jordan Medical report http://pdf.usaid.gov/pdf_docs/PNADT053.pdf effective distribution channels. Read more of this post