IPA papers

Importance Performance Analysis (IPA) first proposed by Martilla and James (1977) http://www.jstor.org/stable/1250495?seq=1 was to provide management the insights to identify the strengths and weaknesses of a company. After determining the importance and performance of some criterias: They are locating that criterias to IPA GRID which has possible overkill, keep up to good work, low priority and concantrate here parts.

 Qu, H., Li, L., & Chu, G. K. T. (2000). The comparative analysis of Hong Kong as an international conference destination in southeast Asia. Tourism Management, 21 (6), 643–648.

Medical tourism as a sub type of tourism may be studied with tourism management tools. I had to look that literature for that reason.

1. to evaluate the perceived limitations of holding large conferences in Hong Kong;

2. to identify the site selection criteria were perceived as important by conference end-users, organizers, and Directors of Sales/Marketing;

3. to find out the significant differences among conference end-users, organizers and Directors of Sales Marketing in their ratings of the importance of site selection criteria;

4. to explore the significant differences in satisfaction levels on site selection criteria between Hong Kong and Singapore.

46 end-users and 13 conference organizers evaluated limitations of conference venues. They had a survey of selection criteria to determine ‘importance’. Article studied on satisfaction gaps between Hong Kong and Singapore in 20 criteria (hotel services, hotel rates, accesibility…)

Tourism destination competitiveness: a quantitative approach Michael J.Enright, James Newton (Another article)

Attractors (safety, history, climate…)  and bussiness related factors (political stability, tax rejime…) ranked by importance. They used IPA(Importance Performance Grid) for determining importance and relative competitiveness.

Other related articles: 

Go, F., & Zhang, W. (1997). Applying importance-performance analysis to Beijing as an international meeting destination. Journal of  Travel Research , 35  (4), 42–49.

Uysal, M., Chen, J. S., & Williams, D. R. (2000). Increasing state market share through a regional positioning. Tourism Management  21 (1), 89–96.

Joppe, M., Martin, D. W., & Waalen, J. (2001). Toronto’s image as a destination: A comparative importance-satisfaction analysis by origin of visitor. Journal of Travel Research, 39 (3), 252–260.

Oh, H.(2001).Revisiting importance-performance analysis. Tourism Management  22 (6), 617–627.

Martilla, J.A. , & James, J. C.(1977). Importance-performance analysis. Journal of Marketing, January, 77–79

Ennew, C. T., Reed, G. V., & Binks, M. R. (1993). Importance performance analysis and the measurement of service quality. European Journal of Marketing , 27 (3), 59–70.

Leong, S.M. , & Tan, C. T.(1992). Assessing national competitive superiority an importance-performance matrix approach. Marketing Intelligence and Planning  10 (1), 42–48.

A case of applying importance-performance analysis in identifying key success factors to develop marketing strategies Hsin-Hung Wu · Yung-Tai Tang  Jyh-Wei Shyu Qual Quant (2010) 44:1207–1218

For IPA in education Importance-performance analysis as a strategic tool for service marketers: the case of service quality perceptions of  business students in New Zealand and the USA John B. Ford

 Destination competition presentation is useful for theoric part: http://www.ciitt.ualg.pt/05/competitiv2010-dwyer.pdf


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